BRAND DNA
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BRAND VALUES
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BRAND LOOK & FEEL
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BRAND EXPERIENCE
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BUILDING COMMUNITY
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MARKETING 101
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BUSINESS BASICS TO GET YOUR STARTED
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FINDING YOUR AUDIENCE
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MINDSET FOR SUCCESS
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BRAND DNA ✳︎ BRAND VALUES ✳︎ BRAND LOOK & FEEL ✳︎ BRAND EXPERIENCE ✳︎ BUILDING COMMUNITY ✳︎ MARKETING 101 ✳︎ BUSINESS BASICS TO GET YOUR STARTED ✳︎ FINDING YOUR AUDIENCE ✳︎ MINDSET FOR SUCCESS ✳︎
There's a step many people miss when they start a business. They go straight from idea to execution, and wonder later why nothing sticks.
They launch without knowing if there is a market for what they want to sell, what they actually stand for and why anyone should care.
Then add in the overwhelm + self doubt + lack of any practical support (we’ve been there) and it’s no surprise that over 70% of new businesses fail in the first three years..
We have designed Irregular Business School to ensure this doesn’t happen to you - welcome!
Irregular Business school
We are launching with two main offerings: a ‘business basics’ course, and a ‘brand building course’ both aimed primarily at online product businesses. The business basics course is exactly what we wished we had when we launched our product business in 2020, and the brand building course is what we DID do, and why we are thriving and growing 7 years on despite no ‘business’ support.
Ideally used together, our online modules are designed to equip you with the clarity and confidence to build your business on solid foundations that will shape and inform every aspect of your business journey.
Because we strongly believe that business doesn’t exist in a vacuum from you as a human, we will also give you tips on the stuff that can be seen as ‘extra’ - but are actually essential, including maintaining a healthy mindset, showing up authentically and keeping your creative reservoirs topped up…
Finally, Mil will be opening just one brand building consultancy slot a month. Stay tuned…
A business school taught by people who care, designed for people who care - this is what makes us Irregular !
Irregular Brand Building
Irregular Brand Building is designed to have maximum value when deployed at the front end of your new business journey… as soon as possible after that first giddy rush:
“Hang on, I think I'm onto something here!"
Our series of online “brand building” modules are designed to equip you with the clarity and confidence to build your business on solid foundations — foundations that will shape and inform every aspect of your business journey.
Placing values at the heart of your brand vision, you will establish a framework which allows you to align the various ways people come into contact with your brand in a way that is authentic and meaningful to your audience. These brand 'touchpoints' include:
products & services
brand identity & tone of voice
communication & marketing
behaviours & environments
Working through a structured sequence of modules that are taught live in group sesisons, the course will guide you through mapping out and visualising the inter-connected elements which make up your brand eco-system. With a focus on identifying and defining those characteristics which set you apart from the crowd, your brand vision will act as the guiding light for all aspects of your venture, helping you to connect with your desired audience by amplifying the things both you and they care about.
we learned the hard way so you don’t have to!
