MARKETING 101
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BRAND DNA
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MINDSET FOR SUCCESS
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BRAND VALUES
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BRAND LOOK & FEEL
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BUILDING COMMUNITY
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BRAND EXPERIENCE
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BUSINESS BASICS TO GET YOUR STARTED
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FINDING YOUR AUDIENCE
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FINANCE TIPS
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MARKETING 101 • BRAND DNA • MINDSET FOR SUCCESS • BRAND VALUES • BRAND LOOK & FEEL • BUILDING COMMUNITY • BRAND EXPERIENCE • BUSINESS BASICS TO GET YOUR STARTED • FINDING YOUR AUDIENCE • FINANCE TIPS •
There's a step many people miss when they start a business. They go straight from idea to execution, and wonder later why nothing sticks.
They launch without knowing if there is a market for what they want to sell, what they actually stand for and why anyone should care.
Then add in the overwhelm + self doubt + lack of any practical support (we’ve been there) and it’s no surprise that over 70% of new businesses fail in the first 5 years..
We have designed Irregular Business School to ensure this doesn’t happen to you - welcome!
WHAT IS Irregular Business school?
We are launching with two main offerings: a business basics course, and a brand building course - both aimed primarily at online product businesses and delivered through a sequence of online modules which can be worked on at your own pace.
The business basicscourse is exactly what we wished we had when we launched our product business in 2020, and the brand buildingcourse is what we DID do, and why we are thriving 7 years on, despite no ‘business’ support.
Ideally used together, our online modules are designed to equip you with the clarity and confidence to build your business on solid foundations that will shape and inform every aspect of your business journey.
Because we strongly believe that business doesn’t exist in a vacuum from you as a human, we will also give you tips on the stuff that can be seen as ‘extra’ - but are actually essential, including maintaining a healthy mindset, showing up authentically and keeping your creative reservoirs topped up…
Finally, Mil will be opening just one brand building consultancy slot a month. Stay tuned…