BRAND DNA

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BRAND VALUES

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BRAND LOOK & FEEL

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BRAND EXPERIENCE

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BUILDING COMMUNITY

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TOP TIPS

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BUSINESS THINGS YOU NEED TO KNOW

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FINDING YOUR AUDIENCE

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BRAND DNA ✳︎ BRAND VALUES ✳︎ BRAND LOOK & FEEL ✳︎ BRAND EXPERIENCE ✳︎ BUILDING COMMUNITY ✳︎ TOP TIPS ✳︎ BUSINESS THINGS YOU NEED TO KNOW ✳︎ FINDING YOUR AUDIENCE ✳︎

3 out of 5 new businesses don’t make it to the five year mark, and having spent almost ten years working on our own small product-based business we understand why.

As founders from a ‘non-business’ background we (perhaps naively) were shocked by the complete lack of simple + trustworthy business support for people like us, resulting in blood sweat + tears to get us to where we are today.

We were increasingly being approached for advice on how to run a business, which led to a lightbulb moment, and us designing a course we yearned for at the start of our own journey.

Irregular Business basics is the entry level course we wish had existed at the start of our own business journey.

If, like us, you have not come from a business background, got excited about your great idea, are in pre-launch or early stages and literally have no idea what to do next, this is perfect for you.

we’ve learned the hard way so you don’t have to!

Our downloadable modules consist of pre-recorded videos plus worksheets + other resources, designed to be worked through at your own pace. We’ve gone back through what we wished we’d known at the start of our own business journey + what we’ve learned, to create a perfect ‘start here’ point to set you on your way. We’re covering dreaming + planning, your brand USP, essential mindset work, basic money tips, online marketing, emailing marketing + more.

Irregular Business basics is the perfect first step for anyone who has a business idea but has no idea what to do next, designed and taught by people who have been in that exact position.

Here are some things we are not…

  • The Magic Bullet. Sadly, there is no magic bullet for guaranteed success . HOWEVER we would strongly recommend that you also take our Brand Building course, as without a really clear, strong brand vision you will find it much harder to launch and grow. (essentially implementing the things in this business basics class).

  • Business or marketing experts. We are providing jumping off points, as well as signalling to where you might turn next for continued learning.

  • Suitable for get-rich-quick-pile-it-high-flog-it-cheap characters. I don't think we can help you, it’s not our style.